OnePlus gears to rollout smart TV that'll be cheap but good in quality

Chinese smartphone major OnePlus is looking to branch out and launch its first television in 2020. The company is targeting the Indian market for its first foray into the TV manufacturing and hoping to kill a few flagships (Read: Samsung, Sony and LG) like it did in the smartphone arena.

OnePlus' CEO Pete Lau told The Economic Times in an interview, "India will be one of the first markets to get the OnePlus TV. It will be available through Amazon India. We haven't set a deadline as yet, as we want it to be the best there is." Amazon and OnePlus have a strong ongoing association and recently celebrated a four-year partnership.

At the moment, OnePlus is looking to create software that would differentiate it from the other companies' offerings. OnePlus is playing a waiting game and is investing in research and development as it does not want to release something mediocre or something that is already available in the market.